Pestel Analysis

Literature review * Political factors – Essentials of Marketing (2002) says that many of the legal, economic and social developments in society is nothing more than political decisions put into action. The political climate is of great significance to the marketing firm and has a direct effect on many aspects of the economy and society. Factors in the political environment both national and international should be carefully monitored.Modern Management (2006) describes how nationally the government can affect business through its policies in relation to industrial service development, tax incentives, capital grants and expansion schemes that are available. Internationally it describes the influences the business has through policies in relation to international trade and deregulation. The main ways in which the government influence international trade in through their input into the general agreement on trade and tariffs. Individual governments can impose embargoes or sanctions on trade with any particular country they wish.Developments in the European Union in recent years have seen the deregulation of financial markets, public utilities and the airline industry. The aim is to remove protective restrictions on operations and to allow greater competition between countries. * Economic factors – In Modern Management (2006) they describe the economic factors as being shaped by the state of the economy in a particular country and the economic policies that is implemented within that country. In Essentials of Marketing (2002) they describe economic factors as being vital to marketing firms because they influence cost, price and demand.They can be viewed as opportunities or threats. Tieran et al, (2006) describes government’s implementation of different economic policies which affect key areas such as taxation, inflation, exchange rates and economic growth. Interest rates determine the extent of an organisations loans and investments. An increase in the inflation rate results in a demand for an increase in worker’s wages. As inflation increases the purchasing power of consumer’s declines as they can no longer afford products or services that they have been previously buying.Exchange rates have a huge impact on company’s who export large amounts of their products. If the currency rises in the country that the business is exporting to, their goods become expensive and in turn reduce their competitiveness. A business needs a firm exchange rate and low inflation rate to ensure that their business grows. As Ireland is a small open economy an important development has been the emergence of global interdependencies between different economies. * Social factors – Modern Management (2006) tells us that social factors are concerned with the demographics, attitudes and behaviour of members in society.Lancaster et al, (2002) say people’s basic beliefs, attitudes and values are shaped by the society the y grow up in. Modern Management (2006) describes demographics as identifying characteristics of people living within society, these include work groups, organisations and countries. These characteristics can be measured in terms of age, gender, family size, education and occupation. Buying behaviour is influenced by social conditioning. The social culture has an impact on the business environment. The company needs to be aware of the demographics when planning recruitment, selection and training of employees.Demographics have an impact on human resource policies and on what kind of products and services are available within society. Developments in the social environment can have implications for a business in terms of the behaviour and attitudes of their workforce and consumers being more environmentally aware. * Technology factors – Affect the way goods are distributed and promoted. It increases efficiency on how products can be distributed. Tieran et al, (2006) states that no organisation is immune to the effects of technology.It can affect the company in the following ways; technology innovation, production techniques, how the company is managed and how communication takes place within the company. Essentials of Marketing state that technology has a major impact on how market research is gathered and conducted. Sales forecasting is important and has become easier to do with the technology that companies have. The laser checkout can record consumer purchases automatically and is used to analyse sales, control and re-order stock. Sales reps can use audio visual to entice people to buy their good or services.Technology has influenced developments in products such as genetic engineering and cameras. * Environmental factors – Includes the weather and climate change. No organisation can ignore environmental issue according to Mastering Marketing Management (2002). Their actions have serious consequences on land, sea and air. In Principles of Market ing (2010) companies are expected to take measures to conserve and allocate scarce resources properly. They must be seen to show active interest in the welfare of the community and the people living within it.Consumers want to buy products and services from a company that is seen to be environmentally friendly. * Legal factors – Is related to the legal environment in which the firm operates. Legal changes can affect a firms cost and demand. In Principles of Marketing (2010) organisations are affected by government monetary and fiscal policies such as import/export policies and custom duties. Anti-pollution laws impact on marketing plans and policies. Marketing policy-making is influenced by government policies and controls throughout the world.There are many laws that a company must follow some of these are health and safety, employment laws and consumer law to name a few. Introduction of company chosen The company chosen to carry out an analysis of their macro-environment is Mc Ardle Transport Ltd Callenberg, Inniskeen, Dundalk, Co. Monaghan. According to Mc Ardle transport Ltd website (www. mcardletransport. com). Mc Ardle Transport Ltd was established in 1968. It operates one of the largest fleets of road transport equipment in Ireland. It employs 80 people on their site.Mc Ardle transport Ltd has become one of the leading specialists in transport, logistics, warehousing and supply chain management. They currently operate a fleet of 45 vehicles and in excess of 125 trailers ranging from mega trailers, euro liners, box vans, box fridges and skelly trailers. They are committed to providing a well-organized, flexible service, operating integrated satellite tracking and communications solutions in order to ensure peace of mind for their customers. They try to deliver a reliable, efficient, cost effective and personal service. Services offered by the company According to Mc Ardle Transport Ltd website (www. cardletransport. com), they offer transport and distribution services which include national and international transport. This covers collection and delivery service, full load and part load service, container loads, hazardous cargoes and refrigerated cargoes. Their export and import service include food, pharmaceutical, engineered machinery, palletised cargo, hazardous cargoes and chilled cargoes. They also offer a warehousing service, they have 5 separate warehouse units on site and 16 dock levelling loading ramps. It is a customs approved premises and department of agriculture food and fisheries approved.Warehousing services include materials intake, good manufacturing practices (GMP), inspection of export containers, container loading and safe operation fork truck and pallet truck. . Finally they offer satellite tracking on their fleets, this ensures that goods are delivered to the correct location, at the correct time, in the correct condition, thus customers are satisfied. PESTEL analysis of Mc Ardle Transport Ltd For the f ollowing PESTEL analysis the author spoke to Micheal Mc Ardle of Mc Ardle Transport Ltd to ask how the macro environment affected his company. Political factors: Government policies that have a major impact on Mc Ardle Transport Ltd are taxes such as duty taxes and regulatory policies relating to employment. In the current climate these government policies push costs up within the company. Mc Ardle Transport Ltd would like the current government to abolish green diesel completely and offer a rebate to essential users of diesel. For instance farmers that use green diesel have them as essential users, and rebate them to lower the price of white diesel. This would eliminate the problems relating to the laundering of diesel. companies within Ireland import all fuel to Ireland, one of these import 80% of all fuel to Ireland. Revenue would benefit if this area was properly controlled and it would also boost their income on tax. The current government could change taxes that are charged on trucks regarding toll roads in Ireland. Trucks pay a disproportionate amount of taxes compared to other road users. The government need to change policies with regards to how trucks are taxed. Currently trucks are taxed based on weight instead of being taxed by emission, if this was changed it would entice companies to cut down emissions and to re-invest in their company. Economic factors: In regards to exchange rates this area has little effect on this company. The Euro has eliminated this problem the majority of business is done in Euro, some in Sterling and very little in Dollars. Some of the costs are in dollars for example deep sea shipments outside Europe are usually quoted in dollars. Inflation rates over the last couple of years have tended to be reasonably stable which is positive for this company. Inflation was a problem in 2006-2008 in regards to wage inflation as it was difficult to get the right quality people for the job as they were drawn to higher paid jobs in other areas.Interest rates have been very stable over the last couple of years, which has assisted this company in re-investing. Mc Ardle Transport has invested in their company this year with a new fleet of trucks and expansion of their warehousing. * Social factors: Mc Ardle Transport Ltd encourages staff to up skill. They have some of their employees in DKIT courses ranging from management, logistics, health and safety and business admin. This is positive for the company as it’s a win/win for both sides. It helps the company and the employees to adapt to the current climate. Technology factors: Mc Ardle Transport is very dependent on broadband and uses an array of technology within the company. Satellite tracking is used to track the position of all trucks on the road and is used to send messages to and from the trucks. Engine management gives every detail of the truck, number of times the brakes is pressed, speed of the truck, working time and fuel consumption. It is used to m ake sure that working time directives are followed, management of fuel consumption, maintenance of trucks is kept up to standard and also tracking temperatures of cargoes carried.The driver sets the temperature of the cargo if the temperature goes up or down the company is notified by an alarm 24/7 through e-mail or text messaging. The company can give a full download of the temperature history of the cargo to the customer on arrival. Barcode scanning is used in the warehouses. All products received are scanned on arrival, this shows what the product is, how much of it there is and the batch number. This also is used to locate a position within the warehouse and it shows the location of each pallet. The company uses e-mail, telephone and internet on a daily basis. Environmental factors: Mc Ardle Transport Ltd has all of their warehousing insulated as well as temperature controlled and monitored. There are very aware of fuel emissions and when upgrading their fleet, they look for fue l efficient vehicles. They use technology such as engine management to monitor fuel consumption of all vehicles. They have an environmental officer on site to report on energy usage on site and to assist drivers in any way possible. They work with their customers to select the best route to help them reduce their carbon footprint. They offer to track their customer’s carbon footprint from collection to delivery.One of the major problems during last winter was access from their site to the main road, it also impacted on the efficiency of the schedule they could keep. Mc Ardle Transport tries to reduce their carbon footprint by assessing their fleet and the life cycle of their vehicles every year. * Legal factors: As Ireland is part of the EU, Mc Ardle Transport Ltd must follow EU regulations such as employment law, drive time directives and authorised economic operators, this is recognised companies who are compliant with revenue. They received their department of agriculture certificate and medicine board certificate from the EU.All vehicles must be DOE approved they must be passed and issued with a certificate of road worthiness. In terms of health and safety an independent consultant comes on to the site every week. Mc Ardle Transport Ltd provide training for health and safety, drivers who are working alone, first aid, fire safety, robbery response training and drivers who are carrying hazard material training. Conclusion As you can see from the above Mc Ardle Transport Ltd is affected by all of the macro-environmental factors particularly legal and technology factors.Being a part of the European Union has many advantages. It gives common standards to similar companies like Mc Ardle Transport Ltd throughout the EU, customers can recognise these standards and can see who is compliant. In terms of technology the lack of broadband options in Ireland is putting Mc Ardle Transport Ltd at a disadvantage. They are very dependent on a good broadband system fo r the daily running of their business in terms of satellite tracking their trucks, taking orders, sending quotes etc.All of these macro-environmental factors need to be monitored in order for the company to move forward and be successful in the future. Bibliography Lancaster, G. , Massingham, L. & Ashford, R. (2002) Essentials of Marketing, 4th Edition, McGraw-Hill Education Tieran, S. , Morley, M. & Foley, E. (2006) Modern Management and practice for Irish students, 3rd Edition, Gill & Macmillan Cartwright, R. (2002) Mastering marketing management, 1st Edition, New York, Palgave Dundalk Institute of Technology E- library (2011) Principles of Marketing [online], available from: http://site. brary. com/lib/dkitlib/Doc? id=10415387&ppg=47 [accessed 7 October 2011] Appendices McArdles Transport LTD 1) What government policies affect your company? 2) How has the current government affected your business? (i. e. any decisions they have made) 3) In terms of exporting your goods how has th e following affected that; a) Exchange rates? b) Inflation rates? c) Taxation changes? d) Interest rates? 4) In the current economic climate have you found that staff are up skilling in your company? (i. e. going back to college, evening courses) ) What technology does your company use? 6) How does this technology benefit your company? 7) Does the technology used benefit your customer in any way? (if yes then how) 8) During last winter how did your company cope with the extreme weather? 9) Was it a difficulty to keep on schedule during this time? 10) How have you prepared for this years winter? 11) Have you any pressure coming from environmental groups in terms of your company’s fuel emissions? 12) What measures have you taken to try and reduce your carbon footprint? 3) How has the price of fuel impacted on your company? 14) Do you find there is a pressure coming from your clients to be more eco-friendly? 15) Do you find that being a part of the EU gives your company an advan tage when doing business? 16) What are the main EU regulations that your company must abide by? 17) How did you obtain government approval for your warehouses? 18) What regulations must all your vehicles go through in order to obtain a certificate of road worthiness? 19) Brief overview of the main safety regulations that must be abided by?

Moods of Norway

Moods of Norway case indicated many interesting issues relating to brand management study. In this paper, first, we outline two key challenges that Moods are facing, then analyze the brand based on CBBE pyramid, and finally suggest two marketing programs that the company should invest. 1. Key challenges The first challenge facing Moods of Norway is expanding the business to U. S. This is always a profitable but risky opportunity for every firm, including Moods of Norway. The company with â€Å"free styling† wants to â€Å"just go to the U. S. and see what happens† (Austin, O’Donnell, and Krogh 2009, 15). However, U.S. market – one of the most difficult markets in the world – has many implicit challenges for Moods. Firstly, their brand is unknown in United States. Therefore, they need to base on the local sales agents and distributors in the U. S. Although they had a five-year contract with CAA – the leading talent agency – their profit will depend on the CAA’s success that is affected by the fit between the two companies. For example, CAA has not many experiences with distributing fashion products. Secondly, the U. S. customers’ preferences in color, fabric, size, etc. are different from Norwegian customers.Moods’ products must be adaptable. This means they might need other suppliers and manufacturers to change their products. Finally, the most difficult question for the company is how they can bring their company’s concept to America and convince U. S. customers to buy their products based on that concept. Because they combine Norwegian nature and ordinary stories into their design that makes their product be unique and succeed in Norway, hence it is not easy to translate it for the customers outside the country. Even if they can illustrate their stories clearly, non-Nordic customers may not be interested in those products.As Dahlkvist expressed, they â€Å"should do the design in th e U. S. , to really get a feel for what moves around in that country and how to do it† (Austin, O’Donnell, and Krogh 2009, 15) but observable risks will prevent them from doing it. The second key challenge that Moods should consider is expanding the women’s clothing line, which is also a great opportunity. Men’s clothing accounted for 70% of Moods sales while women shop more in general. Thus, there is an opportunity for growth here. However, Moods should seriously consider the challenge they will face. First, women’s clothing market is more competitive than men’s clothing market.The market is very fragmented with many competitors representing different styles in all price segments. Many brands have been around for a long time and have gained customers’ loyalty. It will be difficult for Moods to enter the market in any segment. Second, women’s clothing styles are more complicated with different types of clothes. While men’ s clothes are limited with some popular types such as suits, shirts, and T-shirts, women’s clothes have a wide range of types from dresses, blouses to skirts, cardigans, etc. To generate sales, the designs must be much diversified and fast changeable.Thus, some Moods adjustments are necessary, and Moods may face a dilemma of how to keep the moods unique while diversifying the styles to generate revenue. Third, designing women’s clothes requires different techniques. The two main designers of Moods specialized in designing men’s clothes, which is simpler than women’s. Hence, the company needs to hire extra experienced designers for women’s line. However, even with extra designers, keeping the look and lifestyle image of women’s clothing in line with the rest of the company message is still a challenge for Moods. 2. Moods of Norway brand audit Brand SalienceBrand salience measures awareness of the brand (Keller 2008. 60). Although Moodsâ€℠¢ management team is interested in expanding as a lifestyle brand, people still think of as it a fashion brand, which mainly focuses on male clothing. However, the brand reached a very high level of awareness in Norway where 85% of its sales happened. One of the evidences is that when customers and partner companies sought â€Å"Norwegian Design,† they sought Moods (Austin, O’Donnell, and Krogh 2009, 5). â€Å"Moods of Norway† is a fashion leader in the country that even Norwegian Police Department approached Moods to design their uniforms.This high level of awareness partly thanks to the little competition Moods has to face in Norway. Moods also used some other effective ways to raise the awareness. One of those is the fashion show, which was the biggest fashion event in Norway. Other contributors to the high awareness are the pink boat and the image of three owners as a rock band. Brand performance The product itself is at the heart of brand equity and brand p erformance describes how well the product or service meets customers’ functional needs (Keller 2008, 64). Following is Moods’ brand performance measured by some attributes and benefits.Regarding primary ingredients and supplementary features, Moods is doing well with choosing fabric from partners in Paris and Istanbul, who provide the best materials for Moods’ collections based on the requirements of quality, color and even style of button. This leads to the good quality of final products, which help Moods sell them at medium-plus price range. In term of style and design, Moods’ products are unique and favorable in male clothing market because it reflects not only the moods of fun and happiness but also the style of cultural tales that Norwegians love.However, Moods still need to improve designs in female market, which is still the weak point of the company. In addition, service is also an important part contributing positively to performance of brand. It seems that Moods has not pay much attention to customer service. This could be a shortcoming point for Moods to perform well in the highly competitive market like US market. Brand Imagery Brand imagery links mainly to four intangible aspects (Keller 2008, 65). First, in term of user profiles, some 70% of Moods’ customers are male. While company is interested in expanding the age range, the target customers are at age of 18 – 35.However, Moods is facing a dilemma that â€Å"a balance needed to be maintained between broadening their target group and remaining a â€Å"cool† brand (Austin, O’Donnell, and Krogh 2009, 13). Second, regarding purchase and usage situations, Moods’ products are nearly limited with T-shirts and suits but cover a wide range of situations that people can wear. The situations are suggested by the company’s three original clothing lines, which are â€Å"cocktails,† â€Å"street† and â€Å"casual. † M oreover, the designers also make effort of generating new ideas by imagining scenarios requiring special clothes.Third, Moods brand has a favorable personality that is cool, fun, and happy. This also creates values for customers that they have the feeling of connecting to their clothes in each situation. Finally, Moods of Norway does very well in using history, heritage to create the uniqueness for their products. Moods’ clothing lines tell their â€Å"authentic, true and real† story of Norwegians heritage. The story layers have great value in getting customers to spend time thinking about Moods’ products, which is good for remembering the brand (Austin, O’Donnell, and Krogh 2009, 3).Although this concept is highly successful in Norway, it is very difficult to apply to other markets. This requires Moods to develop another â€Å"story† to tell in US market. Brand Judgments Brand Judgments and Brand Feelings are both of brand responses that â€Å"el icit the proper customer responses to this brand identification and brand meaning† (Keller 2008, 60). From the performance and imagery of Moods of Norway, we know partly about the customers’ evaluation of the brand. Following the Possible Measures of Brand Building Blocks that is given by Keller (2008, 75), firstly, Moods bring good value for customers.Indeed, they not only provide the clothing products for customer, but also provide a chance to interact with their clothes by inscribing the lore on its inside. Customers receive more value and feel more satisfied by Moods of Norway’s fun stories. Secondly, in comparison with standardized goods, fashion collections for the winter are not the same for the summer and its change over years continuously. Hence, customers judge the brand based on the success of previous products, other customers and especially in designers’ reputation.By borrowing associations from its high-qualified designers and owners, Moods b ecome trustworthy and credible brand (Keller 2008, 305). People buy their products because they can trust the Moods Boys’ innovativeness and uniqueness. As mentioned in the case: â€Å"When customers and partner companies sought â€Å"Norwegian Design,† they sought Moods,† the brand likability is quite high in Norway. In addition, they always are the leader in domestic market. Hence, Moods actually is the fashion expert in customers’ eyes in Norway. Finally, Moods of Norway is only company that designed the lore into the clothes themselves.Because all these stories are true and authentic, consumer feel the clothes more related to them. When customers love the story, they will also think that the product is relevant to buy. Consequently, Scandinavians buy products of Moods because it is superior compared to others. Brand Feelings Clothing products of Moods bring the warmness to customers by reminding them of old-world, traditional customs, etc. In addition , the clothes combined â€Å"traditional Norwegian style and the modern fashion scene† (Austin, O’Donnell, and Krogh 2009, 2), therefore, it is so fun and exciting for customers.For instance, the image of tractor on the suit is so surprising and interesting. Especially, Mood Boys often appear in vivid dresses with the pink fishing boat. The image of the â€Å"boy band† is not only the designers’ image, but also is the brand image. They really inspire customers by fun and crazy feelings. Brand Resonance This is the final step of Keller’s CBBE model that â€Å"focuses upon the ultimate relationship and level of identification that the customer has with the brand† (Keller 2001, 15).Based on the case’s limited information, in our viewpoint, they have many loyal Norwegian customers with high attachment, especially 15-20 year olds who think Moods of Norway is more successful than StatOil [the large Norwegian Oil Company] (Austin, O’D onnell, and Krogh 2009, 8). Because Moods relies on word of mouth to marketing their products, so they should have a great brand community in both online and offline. In addition, to enforce the relationship with customers, Moods must make customers engaged to the brand. They should create more value for frequently customers and satisfy them by organizing some fun activities. . Suggested Marketing Programs Moods of Norway are facing two major problems: promoting Moods brand to American market and developing clothing line for women. Two following brief marketing programs are supposed to solve these problems respectively. Promoting Moods brand to American market Firstly, penetrating American market by indirect exporting is very important for new entrant. Based on limited capacity and resources, they must focus on one or two big cities where is profitable for fashion industries in America (Los Angeles, New York, Chicago or Boston†¦).Now they have one store in Los Angeles but it is not sufficient. They must expand their market share via many distributors and agents. While enhancing the relationship with Creative Artists Agency, they should get bigger distribution to other important stores. Secondly, making the Moods brand different from other fashion products but still understandable is also essential. That means they must not only focus on their uniqueness (adding lore to clothes themselves) but also create more fun and less regional stories about clothes.Thirdly, they have to organize special fashion collections in America as much as possible. They also can use the image of colorful tractor as an association to inspire and make American customers unforgettable. Especially, Moods Boys must appear on American TV, magazines frequently†¦ because their impressive appearance affect directly to Moods brand’s awareness. Using celebrities to endorse Moods clothing also increase the customers’ associations, judgments, and feelings (Keller 2008, 305 ).Finally, based on analyzing American market carefully, their image should be adaptable to fit American style but still homogeneous in all countries. Expanding the women’s clothing line To conquer women’s clothing market, Moods should seriously take some actions. First, Moods should improve their products in term of designs so that their products are attractive enough to female customers. Currently, Moods have only two main designers who are specialized in designing men’s clothes while women’s clothes require different kinds of technical design.Hiring Project Manager Helen Marie Rod who had experience with some famous brands is a good step for expanding women’s clothing line. However, to diversify their product, Moods still need to hire extra designers who are experienced in designing for women. Second, for women’s clothes, the company should consider adjusting some personalities to fit female clothing market. They can keep their main moods that are fun and happiness, except â€Å"rock stars† and wild moods that are not considered favorable for majority of women.Third, because fashion shows are the primary marketing activity for the company and the shows are effective, Moods should continue this. However, to promote and increase awareness of the women’s clothing line, Moods should hold a fashion show particularly for women. They should also consider other types of advertising such as Internet or fashion magazines because those sources can easily access potential female customers. Fourth, in term of distribution, in the beginning, Moods can still combine products for male and female in same stores. Nevertheless, in future, they can divide the stores separately.Finally, yet importantly, Moods should consider selling accessories along with women’s clothing line because accessory is a very important part of women’s style. Moods may design their own accessory line or cooperate with other accesso ry brand that fits Moods’ brand personality. To conclude, Moods of Norway has many favorable conditions to succeed in American market and female clothing line. Based on Keller’s CBBE model (2008), we propose two marketing program investments to not only enhance the current brand position but also take advantage of potential opportunities to company’s expansion.By combining traditional style and contemporary tendencies, then applying proper strategies for brand building, Moods of Norway could be high successful in the competitive world of fashion. Appendix ———————– Good quality Nice style Medium-plus price points Mostly for men, 18 – 35 Music and artist style Clothing, Shoes, Eyewear Resonance Loyalty Attachment Feelings Warmness Fun Excitement Imagery Good value Trustworthiness Relevance Superiority Judgments Performance Salience Figure 1: Moods of Norway CBBE Pyramid

Last Shot

Who knew that from the beginning things would fall downhill fast, the other team would be such more skilled and our team being devastated and that I would crumble In my moment to save what little respect my team had left? I look across the field at the other team warming up. I can't help but notice how fluid and controlled their movements are. Halfway into the game my team's spirit is deflated. We are playing worse than we really are. We thought we would be okay but the team is playing defeated. We are down five to zero; the possibility of scoring is a thing of the past considering our attackers haven't seen the goal all game.Coach paces the locker mom speaking his face reddening as he tries to raise the burning sensation to win within the team. The eyes of my teammates light up with a spark, with hope that sparks will ignite into a flaming inferno. The last quarter of the game my mind is filled with guilt. Have I choked or was the other team Just better? Am I good enough to deserve this spot on the team? We are down nine to nothing with Just under a minute left and the other team has the ball. As the attacker comes down the field I get a nod from coach and I know it's his way of telling me the pride of the team rest on my holders.I have one Job and one Job only do not let this game get into the double digits. Number 21 comes down the ball passing it in his team begins to move the ball around the goal. Seeing the ball moving around to my left side I step up to meet the shot, then a sadden movement catches my eye to the right. In that split second the attacker released the ball, my focus lost for one moment caused my reflexes to falter. I swing my stick around in hope that I can make the save, but the slap of the net lets me know I was too late. Twenty minutes later the buzzer sounds and the game Is over s Is any pride I had left.Not only had I let down myself but equally so my coach, school and my team. I sat there In the locker room the game on my mind all tho se thoughts running circles In my mind. My emotions running wild Inside me now that I am alone all the anger, sadness, regret disgust but most of all I feel Like a failure. And In that same moment I realized If I had sat there mopping nothing would change With the determination In my heart and mind that dull spark blew up Into a flame you could see through my eyes. I picked up my stick looked at It running to the field dead to practice and prove I'm worth to hold this stick.Last Shot By Commander Due: 2/16/2011 I sit in that smelly sweat stained locker room, all I can think about is whether or not I practice hard enough or pushed myself to the limit. I change alone in my corner with as he slaps my pads when he walks by. Laughing, he asks me if I was set; grabbing much more skilled and our team being devastated and that I would crumble in my other team warming up. I can't help but notice how fluid and controlled their me know I was too late. Twenty minutes later the buzzer sounds and the game is over s is any pride I had left.Not only had I let down myself but equally so my coach, school and my team. I sat there in the locker room the game on my mind all those thoughts running circles in my mind. My emotions running wild inside me now that I am alone all the anger, sadness, regret disgust but most of all I feel like a failure. And in that same moment I realized if I had sat there mopping nothing would change. With the determination in my heart and mind that dull spark blew up into a flame you could see through my eyes. I picked up my stick looked at it running to the field

Men's Fashion Dissertation Example | Topics and Well Written Essays - 2750 words

Men's Fashion - Dissertation Example This could have been a harder task a few decades ago but with the rise of more fashion houses each year and with clothing stores to suit every style, size, body shape, occasion, budget and even milestone (e.g. wedding ateliers, maternity wear). Every detail imaginable seems to have been considered painstakingly. Every season, each fashion house tries to come up with collections to suit the discriminating taste of its clients. More and more designers have come up with lines to suit every taste, trend, occasion, and budget. Unlike the recent past when it has been a difficult challenge to get a hold of great fashion finds, a number of enterprising fashion enthusiasts have stepped up to plate to produce great quality clothing at reasonable prices. The result is a wide selection of design, styles and colors to suit every budget. There are just a few important things to remember. Know your body type. It is essential to have a full understanding of one’s body type. One must accept th e fact that he or she may never be as tall or as slim as a his favorite Hollywood actor or actress. What is important is to be familiar with the type of body one has, acknowledge this fact, and make the most out of the positive areas. For example, a woman may have bulges in her middle section but has slim arms. She must dress in styles that would draw the attention away from her middle section and highlight her slim arms, which are her best feature. The earlier one makes this realization, the better the results.

European Union Legislation Essay Example | Topics and Well Written Essays - 1500 words

European Union Legislation - Essay Example According to the report findings European social model has been directed toward new investments in the skills of Europeans so they will be able to compete more efficiently in national and global labor market. According to Barcelona European Council, sound social, policy is based upon several elements: economic performance, steadfast social protection and social dialogue. The welfare state should induce its citizens to work as the work according to the statements of Barcelona Council is the best guarantee of social participation. As the paper stresses many aspects of the social policy are defined by individual states: the question is whether it is possible to establish effective common social policy of the European Union. As the Union consists of many nations with various historic past and consequently different economic and social conditions, it is imperative to take into account these differences in the developing of social policy of the European countries, however at the same time some basic common social standards that must be followed by all European members are also required, as these states face many common social problems as well. Ageing of the population. Some persons claim that it is one of the greatest social challenges that EU countries currently face. European countries try to resolve these problems by implementing new programs aimed to increase labor participation of older people and reforming new social protection legislations. In spite of the fact that EU countries are trying to promote active ageing of its workforce, (attracting more people to enter and stay in employment) recent protests in several EU countries show that this decision will not be accepted universally. As population of EU continue to grow and fewer younger workers will be entering labor market, another possibility of resolving this crisis-immigration is being studied. However, in order to be successful more active approach is needed as EU still lacks common immigration policy as well. With high level of emigration from new EU countries, this problem has been partly resolved in few states with booming economies such as UK and Ireland. Social rights of migrant workers, who work in various countries have been protected by Regulation 1408/ 71 and 574/72. 3 In order to resolve the second problem, European Social Fund has been created. The main goal of this fund is to increase participation rates of population in labor markets in various countries.4 However, one should take into account the fact that regulations mentioned do not substitute national ones, but rather coordinate them. All nations have right to determine specific elements of their national social systems, provided that they are based on the equality of the treatment and non discrimination approach. EC treaty provides several levels of legislation aimed to guarantee equal treatments of all persons- men and women in the labor market, assure anti-discrimination approach, facilitate free movement of people and protect workers from various hazardous working conditions as well as provide them with detailed information on various

Specialized academy to teach writing Essay Example | Topics and Well Written Essays - 1250 words - 1

Specialized academy to teach writing - Essay Example Moreover, others have gone to an extent of seeking these services from various research bureaus. It is as a result of this challenge that I came up with an idea of this specialized academy. This academy will teach and help students acquire basic writing skills. This will assist students in carrying out their research, organizing and presenting their papers that are free from grammatical errors. This will in turn help students save that money they have been spending in seeking services of research bureau. The academy is set to be operating twice a week; that is, every Tuesday and Thursday, from 9 am to 5 pm. Students will not only learn writing skills but also will be at a position to carry out research independently and report on their findings. The academy will also establish a website though which students can interact and assist each other especially when not attending lectures at the academy. The project is a way of giving back to the community by producing knowledgeable students who can carry out various researches for the society. I request for funds from this committee to help me put this project to reality and together we shall reap benefits. Proper accountability shall be done to ensure that these funds are utilized properly. Specialized academy proposes to teach students on various writing skills. The academy seeks to support students and other parties willing to join the academy develop, improve and nurture their writing skills. Proposed services to be provided by the academy include writing skills, grammar, and spelling in research writing and presentation. The academy will operate on a weekly base where students are required to attend classes only on Tuesdays and Thursdays. Classes will run from 9 am in the morning till 5 pm in the evening. The academy is society based and is set to benefit the FDU society at large. Moreover, there are future plans of expansion on its success. The specialized academy is a training

Altera Supply chain & Logisitics Management Essay

Altera Supply chain & Logisitics Management - Essay Example However, considering the emerging realities, come 2001, Altera’s inventory model started exhibiting the essential flaws of a push based supply chain. Altera successively failed to react appropriately to unpredictably changing demand patterns (Cohen & Roussel 2004). Going by the precarious shelf life of Programmable Logic Devices (PLDs), its augmenting inventory started to get more vulnerable to the risk of being obsolete. Owing to the bullwhip effect, the inventory pile up further worsened. A lack of coordination with the customers also deteriorated the services levels extended by Altera (Cohen & Roussel 2004). Hence, Altera was left with no other option but to change or perish. Thus the intended and expected benefits of a push based supply chain that is cost minimization and optimal resource allocation started to appear elusive in the light of a debilitating write down. One plausible option was that Altera could have resorted to a pure pull based supply chain to diminish the inventory levels. However, this would not have been a pragmatic strategy owing to varied reasons. First, considering the long lead times from the fabrication to the customer would have practically obliterated the possibility of a viable pull based supply chain (Handfield & Nichols 1998). Going by the long life cycle of semiconductors, it is next to impossible to react fast to the incoming demand data and information. Secondly, even if, and it’s a big if in the technology sector, a pull based strategy would have been put in place, it would have negated the viability of achieving economies of scale, while manufacturing (Handfield & Nichols 1998). So the appropriate supply chain strategy for Altera, going by the very nature of PLD manufacturing, would have been a hybrid of push and pull strategy. This is exactly what Altera opted for. Therefore, as expected the eventual new strategy chosen by Altera is Push-Pull supply chain. As per the fundamentals of this strategy, Altera deci ded to let the initial stages of the supply chain, right up to the manufacturing of die banks be push based, while the remaining part of supply chain that began with the confirmation of the order from the customers to be pull based. Thus in the new strategy, the push-pull boundary rested at the testing, packaging and shipping of the PLDs. This in a way offered Altera the best of both worlds. While the push part of the strategy allowed it to minimize costs, affect optimal resource allocation and deal with long lead times, the pull part of the strategy allowed it to maximize the customers’ service levels and allow for apt responsiveness to demand alterations (Blanchard 2010). Realistically speaking, Altera’s new strategy could positively be expected to be a success, as it is the most appropriate supply strategy for the mix of demand uncertainty and the requisite economies of scale that PLDs entail. Besides, Altera’s new strategy makes it feasible to base demand es timates on aggregate forecasts, thereby adding to its reliability and chances of success (Blanchard 2010). The already initiated digital supply chain integration with the customers will further consolidate this new strategy. Customers’ Response Altera’s customers, if well informed will certainly react

Erick Erikson Stage 8 Essay Example | Topics and Well Written Essays - 1500 words

Erick Erikson Stage 8 - Essay Example In the art of making up a balance between these two forces, there arises a psychosocial vacuum. It is from this point of view that Erikson developed his theory. He believed that the ego exists all through a lifetime (Bee, 2009). He also challenged a fellow psychologist, Sigmund Freud, by noting that behavior was not all defensive. In his belief on the enormous influence of culture on behavior, he explained the interaction between the body (physiology), mind (psychology), and culture (ethos) in the process of development. Philosophically, he summed the stages into two important principles; One’s world gets bigger as they grow, and, Failure cumulates along the stages (Bee, 2009). The literature describes Erickson’s eight stages of psychological development. Infancy stage (birth to 18 months) According to Erickson theory of psychological development, first stage occurs from birth to one year or 18 months. This is a fundamental stage for child’s development. At infan cy stage, the basic conflict is between trust and mistrust, significant event at this stage is feeding. At this phase, a child develops senses of trust to their parents or caregiver, after they have shown care, reliability, or consistency, and affections. Lack in providing support, care, and reliability; will lead to a child developing senses of mistrust to people surrounding them; the guardians, caregivers, and parents (Crain, 2011). Infants are usually dependent, thus, their development of trust is ultimately based on quality and dependability to their parents or caregivers. In a successful development of child’s trust, she/he will be feeling secure and safe with the world. Caregivers and parents who are emotionally unavailable, inconsistent or unreliable, and rejecting their children, they will lead to the development in feelings of mistrust (Crain, 2011). Therefore, failure of a child to develop trust with their caregiver, will lead to believe that, the world is unpredict able and inconsistent, hence, leading to fear. At the later ages in life, child with trust will have personality of confidence or fearless while those who had mistrust will develop personality of fear. Stage two: Autonomy versus Shame and Doubt It begins from 18 months to 3 years. Mobility of children was focused during development of the theory. The physical development advances, and the child try to press for their independence. Some of the common behaviors noticed are making choices on clothes to wear, picking the toys to play with, and choosing what to eat. A child in this stage tends to be autonomous or independent (Wrightsman, 2010). The child is in dire need of their parent’s support, to avoid experiencing failure. In this process, protection from constant failure and ridicule should be avoided through encouragement. Parents should not criticize their children for accidents, and failures, at the same time, not to perform every task for the child. If self- control is at tained without loss of self –esteem, then the child grows will be characterized with will as a virtue. If children are encouraged at this stage, they will become more independent and therefore, autonomy will be achieved. However, if constantly criticized, they begin to feel ashamed of their abilities, thus, developing poor self- esteem and later become doubtful (Kail & Cavanaugh, 2010). Stage three, pre-school (3 to 5 years) At the third stage of psychological development, it occurs between the

Concept analysis Research Paper Example | Topics and Well Written Essays - 2000 words

Concept analysis - Research Paper Example In the field of nursing, a number of variations of Wilson’s model of concept analysis are adopted to explain concepts. Wilson’s model of concept analysis is an 11-step approach to permit its users to gain a relative degree of clarity in thinking and perception and to cogently express a concept which may prove to be tricky. The technique is of great usefulness when it is employed to analyse a concept which may have multiple meanings. Wilson’s technique is followed to get to the root of the problem and the solution is reached when the results of the concept analysis can be displayed in language (Thompson, 2005). This paper will attempt to carry out a critical analysis of a problematic concept in literature. For this purpose, an empirical research article will be selected from a scientific journal and two major concepts in it will be identified. Then one of the major concepts will be analyzed using the 11-step technique proposed by Wilson. The article chosen for con cept analysis is an empirical research article written by McCabe, Ricciardelli and Banfield (2009). The article, titled ‘Depressive symptoms and psychosocial functioning in preadolescent children’, was retrieved from Depression Research and Treatment. The aim of the study was to find out the fraction of children who are at-risk of depression or clinically depressed and to see what effects depression has on them. The authors selected a group of 510 children (270 boys 240 girls) and inspected them for signs of depression. The authors focus on a specific set of variables to find out their relation. There are two major concepts used in the paper. These are depression and at risk. In order to carry out a concept analysis, the concept is thoroughly examined and its meaning probed from a variety of sources. This paper will discuss the concept of depression and analyze it critically. The aim of the concept analysis will be to come to a clear and concise meaning for depression a nd its use in routine life. The word depression does not have a clear definition and people have differing views regarding it. The expression and perception of depression is influenced by a number of factors such as culture, context, social gatherings etc. According to Wilson, the first step in the process of concept analysis is the identification and isolation of the questions relating to the concept. These questions can be grouped into three main categories: facts, values and meanings. When analyzing depression, various questions regarding its nature and meaning arise. For example how is depression defined? What are the signs and symptoms of depression? Is depression different than unhappiness? Should depression of every kind be treated? According to Wilson, factual questions regarding the concept should be tackled by focusing on the existing literature. Questions relating to value and encompassing ‘shoulds’ are to be answered by considering the perception of influent ial figures or the society. The third set of questions is those concerned with meaning and is best dealt with when the questions are analyzed in the context of the concept behind them (Meleis, 2007). Having formulated the questions, the next step in Wilson’s technique of concept analysis is to identify the correct answers to the questions and discuss the important elements in them (Meleis, 2007). Depression has various uses depending on the context it is used. For example it is used in medicine to define a

Getting A Scholarship To Study Essay Example | Topics and Well Written Essays - 750 words

Getting A Scholarship To Study - Essay Example The scholarship not only served as a financial assistance but was also a unique opportunity to display my academic prowess. There is no doubt that scholarships are more prestigious and that they play important role in enhancing one’s resume and at the same time help one to pay for his or her education. Scholarship has provided me with enormous financial benefits as it has helped me to study without incurring substantial costs or not getting into debts. This helped me to concentrate on my studies and in the future, it will help me to focus on my career without thinking about repaying loans. By removing financial barriers, the scholarship made my career and education goals easier to obtain. In addition to financial and educational benefits, the scholarship provided me with career benefit. Earning a prestigious scholarship makes me a more attractive job candidate. Most employers understand the competitive nature of the scholarship and as such, they recognize scholarship as an acc omplishment. It demonstrates to potential employers that I have exceptional abilities in the academic realm. Listing scholarship in my resume helps me to stand out when searching for a job and possibly help me to achieve the career that I want. The scholarship also came with personal benefit; it made a significant difference regarding how much resources and time that I had during college to spend to enhance my knowledge and experience through internships, volunteer opportunities, and service-learning.

Video Case Meredith Study Example | Topics and Well Written Essays - 500 words

Video Meredith - Case Study Example Another key variable is interest, as this helps define what kind of products they are interested in, as many of the magazines, special interest publications and advertisements are targeted around specific interests. Finally, recent marketing efforts have focused on life events, what factors are changing in the life of the consumer, such as whether they are having a baby or are close to retirement in order to segment the market. Meredith uses survey techniques to get in touch with customers, asking them a wide range of questions including what they do and do not like in the magazines, editorial interests, and where they are in their life. This allows them to build a comprehensive picture of the needs and desires of consumers, their interests and their passion and what they desire in a magazine. The marketing department feels that with the wide range of products now available it is important to have substantial knowledge of the target market. Meredith’s database is large, having 85 million entries, and allows them to reach eight out of ten home owner. As a consequence of this wealth of information, Meredith uses targeted marketing, in particular direct mail to advertise to customers. They use this to send out direct mail offers to consumers on the database that are targeted around this information. Their marketing techniques are very direct, and they prefer to send out a limited number of targeted dir ect advertisements and offers than a large number of broad ones. The direct mail they send is more than simply advertisements, instead the mail contains offers on a large number of products and publications that the consumer is likely to be interested in based on the database information. As a consequence, there is a much higher chance of the consumer responding to the advertising than to non-targeted or mass advertising. Because of their wide database and ability to data mine and analyze the information that is contained within it, Meredith has been

Evaluation Criteria Paper Essay Example for Free

Evaluation Criteria Paper Essay Taylor Transit is a company that is growing rapidly. The company must analyze the resources and capabilities of the company to look for the right tools that will provide potential benefits and competitive advantages in human resources. The new approach should include the selection of effective tools that help human resources during the expansion process and the criteria that will be beneficial in the human resource practices. The intent of the paper is discussing the implementation of specific HR tools such as employee selection test, Human Resource Information System (HRIS), successful planning, and the evaluation of the criteria for each tool selection. Human Resource Criteria Identification Identify and establish which is the most appropriate criteria is fundamental because it allows the implementation of new human resources procedures. The following explain the criteria for each of the following tools: Human Resource Information System (HRIS) For Taylor Transit implementation and use of HRIS is of great benefit because it helps to increase the effectiveness of human resources assets as well as provide guidance. The criteria will be based in the necessity of having a good HR information system in where the company will be able to keep information concerning to each employee and any other related HR information such as employees evaluation, disciplinary actions, rewards, and trainings within the organization. The â€Å"HRIS technology supports strategic planning through the generation of labor force supply and demand needs, requirements and forecasts† ( Lippert Swiercz, 2005). This tool will be very useful for the company; given that the company is expanding it is important to have a system that allows Taylor Transit to have a solid database to track data 8,000 employees in order to help in the planning and execution of the company objectives. Selection Test The adequate selection test for the company is important because allow identifying the right candidate since the beginning of recruitment process. The recommended tools for measure the candidates are the cognitive aptitude and the ability tests. â€Å"Cognitive aptitude and ability tests are among the most valid predictors available to organizations† ( Terpstra, 1994). The criteria in the selection of these tools are because the cognitive aptitude test measure the candidate mental capabilities as well their reasoning and communication. On the other hand, the ability test will help to predict the performance of the employee within the company. Besides the background and the experience of the candidate, for the company will be useful make a thorough assessment in order to have the best candidates within the company Succession Planning â€Å"Succession planning must be part of an integrated HR process that includes training, development and performance appraisal† (Stensgaard, 2005). The criteria for choosing this tool is because the â€Å"succession planning also has indirect impacts on measures of firm performance such as productivity and gross returns on assets† (Greer Virick, 2008). This would be excellent tool that would be beneficial in the aid of HR processes (training, development, and performance). One of the things Taylor Transit need to take into consideration is make sure of taking the necessary measures regarding in the proper selection of personnel for each of the positions within the company, as well of having the support of the senior level management. This is important because it allows a systematic process for identifying, evaluating, and developing personnel who are trained to perform key functions within the company. The usefulness of this is essential because it allows certain key personnel receive the necessary tools to develop their skills and abilities, as well as giving them the opportunity in the future to be the future leaders of the company. Conclusion By implementing the right tools allows human resource management to have a higher level of competitiveness. The three selected tools are best suited for the rapid growth of Taylor Transit. Implement the HRIS is helpful because it allows better control of information, and quick access to information for each employee. And for assessing the performance, this will help determine what kind of trainings can be provided to employees. This is helpful because it allows management the assessment and improvement of the procedures of the company. Meanwhile, the employee selection tests are useful because they allow the assessment of cognitive abilities and skills of employees in order to recruit the best possible candidates and may have better performance of the company. This is important because in the long run is cost effective because employees who have better cognitive aptitudes and abilities skills learn quickly, therefore the company does not have to incur in additional expenses for re-training their employees and in turn avoid turnover. Finally, the successful planning is helpful because it allows employees to adapt quickly to the demands of the company; the company in turn may have strategically highly qualified personnel in positions that are key to the success of the company. Implementing these tools allow the proper management of the company.

Romeo And Juliet | Analysis

Romeo And Juliet | Analysis Romeo and Juliet will always remain a classic example of a tale of pure love that was forbidden. On the similar lines are Isabel Allendes The House of the Spirits and Laura Esquivels Like Water for Chocolate wherein Blanca and Pedro, Ferula and Clara in the former and Tita and Pedro Muzquiz in the latter are restrained for some reason or the other to experience the culmination of their eternal love. Besides the characters the passionate culture of the Latin- America as the setting of both the texts too contributes a lot in making both these stories the tales of love which was not successful. Eateban Treubas and Claras daughter Blanca is born and brought up in a rich family. The Hacienda of which Esteban Trueba is the owner has Pedro, Blancas love working on it. The society was divided on the basis of class and that is what acted as a major obstacle in Blancas and Pedros relation, making their love a forbidden one. Esteban Treuba was known for his dictatorship amongst the peasants who worked on Tres Marias. Many disapproved and disliked his ways of working. Pedro too was one of them who used every opportunity that he got to oppose his rules. Esteban Treuba was well aware of this and it further made the situation worse for Pedro and Blanca. Esteban was not aware of this secret affair that his daughter had nurtured for so many years. it is by Jean de Satingy that he is informed of the fact that such a relation existed. Esteban whipped and lashed his daughter for this so much so he forcibly got her married to Jean and deported them to some desert. Estebans treatment did damage his relation with his daughter but the physical separation between Pedro and Blanca could in no way put off the passion that each other had within their hearts. Thus no force on earth could prevent them from coming to love each other with the ecstatic passion. However the love experienced by the two was unusual. Since they had grown up together experiencing this secret love for each other that it had become a way of life for them . No one made any efforts of making it a success because they were afraid of the fact that in normal circumstances they may not experience the same passion that they did in forbidden circumstances. Blanca fed their love with fantasies, idealized it, savagely defended it, stripped it of prosaic truth, and turned it into the kind of love found in novels. The love experienced by both was thus forbidden even though the passion never faded. Another character who experiences forbidden love is Esteban Trueba, who wished all his life that Clara submit to him. He wanted to possess her both emotionally and physically. Allende projects the immense power of love which may be forbidden but certainly gives meanings to the lives of the characters. Laura Esquivel brings out the theme of forbidden love through many characters. it is a story set in Mexico , of a family that lives on a ranch and in times when tradition heavily bound them from doing what they wished to. Tita de La Garza, like any teenage girl found the love of her life in Pedro Muzquiz. She began to weave her dreams thinking of marrying her love one day, but the dreams shattered when Mama Elena announced that instead of her it is Rosaura who would get married to Pedro. The reason given for this was that the youngest daughter of the family had to spend her entire life serving her mother. So at the very outset the theme of forbidden love is introduced in the novel. The passionate love had to face many a storm; many relations begin to lose meaning. First is that of Tita and Mama Elena. It is Mama Elena who is responsible for ruining it all. She troubles her daughter to such an extent that it becomes suffocating for her .she is even forbidden to express her sorrow over the fact that she cannot spend her life with Pedro and she is given charge of the wedding. She begins to hate Rosaura for following Mama Elenas orders and all such emotions are given the shape of the wedding cake which ha s the similar emotion overtaking the guests who eat it. Isabel Allende uses the theme of forbidden love to make her story progress .On the other hand Laura Esquivels Like Water for Chocolate revolves around this theme bringing out the attitudes, behaviours , emotions feelings of various characters who are affected by it in some way or the other. For instance the love that Rosaura feels for Pedro is forbidden because even though Pedro got married to her, it was done on a purpose. He could never kill his feelings for Tita, nor could Mama Elena force him to do that. Mama Elena herself experiences forbidden love where the norms of the society restrain her to settle with the man she loved. All this is known through Tita who ventures into her mothers box after death. Both the authors highlight the fact that Esteban Trueba and Mama Elena responsible for forbidding characters to love each other could surely exercise their power in succeeding in the venture but they could not completely destroy the emotion within the hearts of Pedro and Blanca and Pedro and Tita. The love continues to rule and eventually does succeed in the case of Pedro and Tita. However as far as redeeming for the sin committed it is only Esteban Trueba who undergoes transformation towards the end of the novel. The irony is that the man he hated the most, is the one who helps him out in the times when he had no hope left, where as in case of Mama Elena she continues to remain cruel throughout, infact climbs the ladder from being bad to worse. She carries it with her to her grave and continues to trouble Tita appearing to her every now and then as a ghost. Forbidden love as a theme is extremely significant tool of narrating a story. It has both the power to add depth to the plot which is the case of the house of the spirits and the ability to hold the text on its foundation as evident in case of Like Water for Chocolate. Both Laura Esquivel and Isable Allende have beautifully dealt with the powerful emotion of love ,binding it with the thrilling forbidden urge and as a result both the texts keep the readers engaged right uptill the end.

Operations Management Competitiveness At Loreal Company

Operations Management Competitiveness At Loreal Company Operation management is the business function that plans, organizes, coordinates, and controls the resources needed to produce a companys goods and services. Operations management is a management function. It involves managing people, equipment, technology, information, and many other resources. Operation management is the central core function of every company. This is true whether the company is large or small, provides a physical good or service, is for profit or not for profit. Every company has an operations management function. Actually all the other organizational functions are there primarily to support the operations function. Without operations, there would be no goods or services to sell. The marketing function provides the needed capital. It is the operations function, however, that plans and coordinates all the resources needed to design, produce, and deliver the merchandise to the various retail locations. Without operations, there would be no good or services to sell t o customers. The role of operations management is to transform a companys inputs into the finished goods or services. Inputs include human resources, facilities and processes, as well as materials, technology, information. Outputs are the goods and services a company produces. LOreal is one of the leading cosmetics companies in the world. It has already been operating a Citrix terminal server farm for several years. However, by early 2004, the tried and tested manual installation practiced by the administrators had reached its limits, leading to instability in the system. LOreal was able to fully automate the installation of its terminal servers and thus considerably increase the stability and its IT infrastructure. LOreal beauty products with the range of cosmetics stylings products for men and women. LOreal has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, makeup, perfumes and hair care. LOreal is active in the dermatological and pharmaceutical fields. Role of the Operations Managers Some people (especially those professionally involved in operations management!) argue that operations management involves everything an organisation does. In this sense, every manager is an operations manager, since all managers are responsible for contributing to the activities required to create and deliver an organisations goods or services. However, others argue that this definition is too wide, and that the operations function is about producing the right amount of a good or service, at the right time, of the right quality and at the right cost to meet customer requirements. Operations managers are responsible for managing activities that are part of the production of goods and services. Their direct responsibilities include managing both the operations process, embracing design, planning, control, performance improvement, and operations strategy. Their indirect responsibilities include interacting with those managers in other functional areas within the organisation whose roles have an impact on operations. Such areas include marketing, finance, accounting, personnel and engineering. Operations managers responsibilities include: Human resource management the people employed by an organisation either work directly to create a good or service or provide support to those who do. People and the way they are managed are a key resource of all organisations. Asset management an organisations buildings, facilities, equipment and stock are directly involved in or support the operations function. Cost management most of the costs of producing goods or services are directly related to the costs of acquiring resources, transforming them or delivering them to customers. For many organisations in the private sector, driving down costs through efficient operations management gives them a critical competitive edge. For organisations in the not-for-profit sector, the ability to manage costs is no less important. Decision making is a central role of all operations managers. Decisions need to be made in: designing the operations system managing the operations system improving the operations system. The five main kinds of decision in each of these relate to: the processes by which goods and services are produced the quality of goods or services the quantity of goods or services (the capacity of operations) the stock of materials (inventory) needed to produce goods or services the management of human resources. Operational strategy The operational side of marketing refers to the day by day tactics of how to manage things like advertising, pricing, and so on. It is just the same with operations. Operations strategy looks at the long-term issues of how to manage the resources which produce products and services. The more operational subject of operations management looks at the more detailed and shop floor issues of designing, planning and controlling, and improving the resources which produce products and services. Operations strategy is concerned with the specific decisions which shape and develop the long-term direction of the operation. Think of content as the building blocks of an operations strategy. The process of operations strategy refers to the procedures which are used to formulate operations strategies. It is the way we go about the activity of devising strategy. Think of operations strategy content as what the LOreal is deciding to do and process as how the LOreal has made that decision. The market requirements perspective starts from the commonsense notion that any operations strategy should reflect what the LOreal is trying to do in its markets. Companies compete in different ways, some may compete primarily on cost, others on the excellence of their products or services, others on high levels of customer service, others on customising their products and services to individual customer needs, and so on. The operations function therefore must respond to this by providing the capabilities which allow it perform in an appropriate manner to satisfy the requirements of its market. In some ways this is a translation task because the techniques and language used by marketing managers to understand the requirements of markets are different to the language and techniques used by operations managers to manage their productive resources. LOreals goals and objectives LOreal USA is the leading beauty company in America, which develops and manufactures haircare, haircolor, skincare, color cosmetics and fragrances. Our distribution network of salons, mass market, specialty and department stores makes us the most comprehensive beauty company in the U.S. We offer exciting positions, flexible development paths and outstanding rewards that will give your career a whole new look. The LOreal Sales Education Coordinator (LSEC) is an employee of Salon Centric, a wholly owned subsidiary distributor of LOreal USA. Salon Centric is a leading and rapidly growing national wholesale distributor of professional products to the salon and beauty industry. This position will be responsible for the development, management and execution of all education strategy and efforts within the assigned territory for the LOreal brands. Responsibilties: Coordinate and participate in monthly sales meetings. Coordinate and facilitate regional quarterly trainings and certifications. Development, presentation and management of Elite salons education plans. Facilitate trainings for new sales consultants and participate in training boot camp. Must work in alliance with the respective Prestige Account Manager in the achievement of the regions goals and objectives. Teach a minimum of 12 classes per month, facilitate hands on workshops and coordinate cluster classes. Presentation of LOreal world tour, academy programs and strictly business programs. Shadow and mentoring of new LOreal Sales Education Coordinators and LOreal Artistic Educators. Open new color conversions and retail doors for Serie Expert, Texture Expert, Homme product lines Responsible for the delivery of strategic education classes, events and programs. Coordinate communication flow between key partners including LOreal Professionnel, SalonCentric and the customer. Provide support for salon specific events promotions. Conclusion In a nutshell, LOreal is one of the leading cosmetics companies in the world. They are very innovative and invest a lot of money in research and development. Products are positioned in high-priced segment because of their quality. They offer well coordinated products for different target groups. To keep their strength alive they have to observe their competitors. It is a very flexible development paths and outstanding rewards that will give your career a whole new look. LOreal will benefit from the end of destocking, easier comparison base and increased innovation.For next year, a return to 4% growth would require to keep a high single digit growth momentum in the Rest of the World and to return to low single digit growth in developed market, which we feel is a realistic assumption. However, most of it will be offset by a negative forex impact based on current rates.

Evacuation Essay -- Papers

Evacuation The sources all show different attitudes tot the evacuation of children, some show that evacuation was a great success, however some show that it wasn't such a success. They all show this in different ways-pictures, interviews with the parents and teachers, advertisements and novels so some evidence is more reliable then others. Source A is a very positive attitude or impression to evacuation as it shows evacuees walking to the station in London in September 1939. The children don't look at all bothered, they seem to be smiling and waving to the person who is taking the photograph. Although this is a photograph so it will be real, it isn't that reliable in showing the attitudes or impression towards evacuation because the rest of Great Britain may have different views on the whole evacuation idea, probably a lot of children and the parent would be feeling quite distraught as it would be quite an emotional experience so it definitely isn't at all reliable at showing what evacuation was like and the publics attitude. It could be a source of propaganda; the government were probably trying to make out that evacuation was going well and that it would be a success. In a way this source does show that evacuation was a great success, yet it is a bit bias. Source B shows a negative attitude towards evacuation. Though it is an interview, it only gives one point of view. The interview is both reliable and unreliable as well, it is reliable because it is someone who has actually experienced the evacuation and this person had to look after the children who were being evacuated so this person will know what it was like... ...rces are very negative about evacuation, so I don't really think it was a great success for the public, as they were the ones who were experiencing it and they didn't really approve of it, however for the government it was a great success as they saved some of their population plus other countries thought it was successful too so this was good for the British government. None of the sources give a clear picture on what and how the public were feeling about evacuation and whether they thought it would be or was a success. Everyone in Britain all had very strong and different views about it. Although it does show that government had a very good attitude towards to their public and their safety. In my views, I don't think evacuation was a great success, it was successful but there could have been other ways of solving it. Evacuation Essay -- Papers Evacuation The sources all show different attitudes tot the evacuation of children, some show that evacuation was a great success, however some show that it wasn't such a success. They all show this in different ways-pictures, interviews with the parents and teachers, advertisements and novels so some evidence is more reliable then others. Source A is a very positive attitude or impression to evacuation as it shows evacuees walking to the station in London in September 1939. The children don't look at all bothered, they seem to be smiling and waving to the person who is taking the photograph. Although this is a photograph so it will be real, it isn't that reliable in showing the attitudes or impression towards evacuation because the rest of Great Britain may have different views on the whole evacuation idea, probably a lot of children and the parent would be feeling quite distraught as it would be quite an emotional experience so it definitely isn't at all reliable at showing what evacuation was like and the publics attitude. It could be a source of propaganda; the government were probably trying to make out that evacuation was going well and that it would be a success. In a way this source does show that evacuation was a great success, yet it is a bit bias. Source B shows a negative attitude towards evacuation. Though it is an interview, it only gives one point of view. The interview is both reliable and unreliable as well, it is reliable because it is someone who has actually experienced the evacuation and this person had to look after the children who were being evacuated so this person will know what it was like... ...rces are very negative about evacuation, so I don't really think it was a great success for the public, as they were the ones who were experiencing it and they didn't really approve of it, however for the government it was a great success as they saved some of their population plus other countries thought it was successful too so this was good for the British government. None of the sources give a clear picture on what and how the public were feeling about evacuation and whether they thought it would be or was a success. Everyone in Britain all had very strong and different views about it. Although it does show that government had a very good attitude towards to their public and their safety. In my views, I don't think evacuation was a great success, it was successful but there could have been other ways of solving it.

The Impact of the World Trade Center Attacks on New York Citys Economy :: Economics

The Impact of the World Trade Center Attacks on New York City's Economy A study by the New York City Partnership and the Chamber of Commerce estimates that New York City's economy will sustain a gross loss of about $83 billion and lose 57,000 jobs over three years as a result of the World Trade Center attacks. The study, which was released Nov. 15, said even after payment of insurance claims and federal reimbursement for rescue, cleanup and infrastructure repair costs, the net damage to the economy is likely to be at least $16 billion in lost economic output. "If third-party reimbursement is delayed or inadequate, or if New York lags behind the nation in recovery from the national recession, the loss could be far greater." The report estimates that 125,000 jobs would be lost in the fourth quarter of this year as a direct result of the attack. "While many of these jobs will return, New York City will still have a net loss of approximately 57,000 jobs attributable to the attack at the end of 2003," the partnership said in the report. The NYCP brought together a group of consultants and economists to help tally and evaluate how the attacks of Sept. 11 would impact the main drivers of the city's economy, especially the financial services industry. Consultancies including A.T. Kearney, Bain & Company, Booz Allen Hamilton, KPMG, McKinsey & Company, Boston Consulting Group and PwC Consulting worked on the report. The group in turn worked with state agencies as well as the Federal Reserve Bank to cull economic data and provide assesssments of 14 separate private industry sectors. Not surprisingly, the study showed that lower Manhattan absorbed the greatest damage. In addition to the thousands of lives that were lost in the destruction of the World Trade Center, the downtown region lost 100,000 jobs along with close to 30 percent of office space in the wake of the attack. "This puts at risk many of the 270,000 jobs that are still located in the area south of Chambers Street." The financial services industry, which generates 24 percent of the city's $440 billion annual economic output and 14 percent of the city's tax revenue, was by the far the most impacted in the short term.

Hosue On Mango Street :: essays research papers

3 Sandra Cisnero’s The House on Mango Street is an well-incorporated story told through vignettes shorts sections that piece by piece fit into a puzzle and reveal a theme. This unique story is about a disadvantaged young Chicana girl, named Esperanza, growing up in a poor neighborhood where she feels she does not belong. She does not like what she experiences, and constantly searches for a new future. As Esperanza grows and changes throughout the book, she realizes that women in her culture are treated unfairly, and makes a conscious choice not to fall into the same trap as the women around her. 4 Women all around Esperanza, such as Minerva and Sally, are held hostage, within their own acceptance of an unjust cultural fate. For example, Minerva is a young girl who constantly prays for better luck, and a happier life, but enables her husband to take advantage of her, and therefore sets the path for her unsatisfactory life. â€Å" One day she is through and lets him know enough is enough. Out the door he goes. Clothes, records, shoes. Out the window and the door locked. However, that night he comes back and sends a big rock through the window. Then he is sorry and she opens the door again. Minerva finds herself forgiving without truly seeing that her husband is sorry. She used marriage as a way out from her undesirable life, yet her married life still carries the same characteristics. And so, without fighting for a satisfactory life she settles with the hand she is dealt. 5 Furthermore, Sally, an innocent friend of Esperanza, tries to escape her father’s cruel beatings through marriage, but her circumstances do not change, her husband still treats her as her father has in the past. â€Å" He won’t let her talk on the phone. In addition, he does not let her look out the window. In addition, he does not like her friends so nobody can visit her unless he is working. Sally’s father controlled her and now it is her husband; she thinks that she is escaping when in reality she is just giving the leash to someone else. Sally chose the easiest way out of her life, marriage, she did not see the unfavorable life of the women near her, she just chose a route to flee, without thinking of her future. 6 All in all the women around Esperanza have all taken an easy escape from their surroundings leading them into another life of the same disappointment; and now accept their unhappy consequences, thinking that there is no way-out.

Anselm’s Monologion

Anselm’s Monologion is at first a detailed expansion of his more famous ontology – the proof of the existence of God – as expressed elsewhere. In this proof God is first equated with the most perfect being, and then it is demonstrated that such a being necessarily exists. The Monologion is concerned more with the nature of the most perfect being, and what else can be predicated about it, in relation to itself, and to created beings. The same line of argument is followed, where the oneness and the perfection of the Supreme Being are emphasized, but after a point we notice that the effort is diverted into explaining the Christian doctrine of the Trinity, so that God is said to be three persons in one substance, and yet indivisibly one. It needs to be remembered that Anselm does not attempt to ‘prove’ the doctrine of the Trinity. Therefore the latter part of the Monologion is really persuasive rather than demonstrative. The aim is to convince us of the reasonableness of the doctrine of the Trinity. It will be instructive to recall Anselm’s ontology here. In order to divert any suspicion of sophism, Anselm introduces the argument as taking place in the head of a fool. This fool denies the existence of a Supreme and Perfect Being. But when he tries to imagine something of the kind in his head, he cannot. Whatever great thing he imagines, it is not final, because the mind soars inexorably past it and imagines something even greater. The mind tries to grasp perfection, but cannot do so. Anselm argues that if there were no perfect being, then the mind chases after nothing, which cannot be so. So there must be a thing called Perfection, at least as an idea. Next he supposes the case where the Perfection is only in the mind and not in reality. If this were the case then it would not be the most perfect thing, because being only in the mind, the mind would then try to imagine something even greater than it. Therefore the Perfect Being has real existence. The Monologion opens with a variation on this ontology, postulating that all things that are good, or great, or virtuous in any way, are so due to the goodness, greatness or virtue of the Supreme Being, which must necessarily exist as the abode or perfection and being whereby everything else derives its qualities and its existence. It then tries to fix the nature of this Supreme Being, and concludes that whatever qualities it possesses it does so by itself, from itself, and through itself. And at the same time all created beings possess their qualities and their existence by, from and through the Supreme Being. So that a person can be said to be just, which implies a comparison. He is just because he has more justice in him then the next person. But with God there is no comparison, so that He is Justice itself. He is said to exist in all places and in all times, and this sense exists in the truest sense. In comparison all created being can be said not to exist at all, and at best that they exist in a limited sense. They are mutable, so that whatever existence they have is fleeting – nothing is ever what it was a moment ago. Therefore, the Supreme Being not only brings them into existence, but sustains their existence too. These are things demonstrated in the first part of the Monologion, and all the arguments follow the same pattern as in the ontology, i. e. it employs the oneness and perfection of God. But then Anselm comes to consider the Expression of the Supreme Being. All created existence is but a manifestation of the Expression. We must next consider whether this Expression is also a creature. But it cannot be so, because all creatures come to existence through the Expression, and the Expression cannot come into being through itself. If it is not a creature then it can only consubstantial with the Supreme Being. Here it is established that the Expression of the Supreme Being cannot be anything distinct from it. It must therefore be sufficient in itself, and need not depend of created beings, having existence before creating things came into being, and even after the final dissolution of things. So we need to find a way to describe the Expression to relation to God alone. Anselm describes it as the understanding of God. It can be seen as a means by which God comes to understand Himself. It is plain that God cannot be in the dark about his own nature, says Anselm, and he points out that even the human mind understands itself. The mind is conscious of itself, can remember itself, can reason with itself. This is but the mind understanding itself. If the mind can understand itself to some extent, there is no doubt that the Supreme Being understands itself, and does so not partially, but wholly. It is indeed the aspect we know as divine wisdom. The next step is to equate the Expression with the Word. In truth, an analogy is here being drawn between â€Å"words†, which are the units of human language, and the essence of expression. In a word is the image of the thing as we sense it. Therefore, in words are the expressions of all things, and as words all things are represented in the human mind. There are, no doubt, other carriers of expression, for example, pictures, sculptures, tastes, smells, etc. But the word is the purest and most powerful medium. It is the building block of language, and thus is the bearer of culture and civilization. We have many words, and these exist so that all things may be represented in the mind, and even then it is inadequate to bring the whole diverse splendor of the universe to us. Anselm asks the question whether the divine expression employs many words. But quickly demonstrates that such diversity would detract from the perfection of the divine expression. If the Expression is one, and the word is made consubstantial to it, then the word is also one, and this is the Word. It is the supreme image of the divine, but it also forms an identity with the divine. From it is derived all other words, and indeed all other images. Since all things are created in the image of the divine, the Word is indeed the source of all Creation. Anselm thus far has arrived at the Biblical assertion, as found in the Gospel of John: â€Å"In the beginning was the Word, and the Word was with God, and the Word was God† (John 1:1). Anselm points out a possible difficulty at this point. If it is true that the Word brings all things into existence in the manner of lending to them its own image, then it must be somehow like the things which are created, being in its own image. He considers the three mutually exhaustive cases. Either the likeness is (1) exact, (2) partial, or (3) non-existent. It is obvious that there cannot be an exact likeness, because created things are mutable, and the Word is not. A partial likeness implies that some aspects of the creating being do not derive from the Word, which is also plainly false. If there no likeness at all then there is no creation either. Anselm suggests that we come over this difficulty by using the comparison the other way. This means that we should compare created beings to the Word, and not the other way round. All created things must compare to the Word is some degree. And the degree to which they do compare is the degree of their existence. To elaborate on the theme of ‘degrees of existence’, Anselm asks us to consider the gradated nature of all created things. The rational human mind is certainly superior to the sensual human body; the sensual animals are certainly superior to the non-sensual plants; the sentient plants are superior to the non-sentient and material substances. Each created being is an effulgence of the Word, and it must necessarily be so, because the Word is the expression of the divine. But there seems to be a gradation that rises to make the image of the divine truer and truer. When we arrive at the rational human mind we have self-reflexive understanding, which is an attribute we apply properly only to the divine mind. But then, human reason does not comprehend itself finally, and neither can it come to an understanding of what it sees as God and the universe. On the other hand, the Spirit that is God comprehends itself fully, and this through the means of the Word. Therefore we must conclude that the human mind is an effulgence of the Word, but it is not the Word itself. Through a multiplicity of ‘words’ the human mind can grapple with the infinite expanse that it finds before it, and can come to know of the existence of the Word, thus of God, though it cannot know the Word itself. We may assert that the rational mind is the greatest among all created things, and therefore bears the greatest likeness with the Word, and consequently possess more reality that anything else in the phenomenal world. Though none can deny that it is a created, and thus limited thing. This much Anselm attempts to prove. Much of the latter part of the Monologion is not proof but suggestion. The starting point of such suggestion is when Anselm insists that the Expression be construed as something distinct from the Supreme Being. Having already proved that there cannot be any distinction, Anselm seems to be taking liberties now. He wants to be reasonable instead of rational. It is as if he is encountering God as a person instead of a matter of logic. In the sense that we would not mistake the expression of a person with the person himself, so Anselm describes the Word as distinct from the Supreme Being, And further on he will give the description a more personal character by saying that the Word in begotten by the Supreme Being in the way that the son is begotten of the father. He is at pains to point out, though, that it is an â€Å"ineffable plurality. To be sure, ineffable—because although necessity compels that they be two, what two they are cannot at all be expressed† (Anselm 53). In the end it is an article of faith that he is espousing. To think in this way is to gain a glimpse into the deepest mysteries of the divine, and this is what increases devotion and strengthens faith. Once we admit two distinct beings in God, there issues by necessity a third, with is Love, which is that by which the Son is united with Father and the Father with the Son. This is the doctrine of the Trinity, that which Anselm has been aiming at from the beginning. We draw the following conclusion. In the Monologion it is Anselm’s task to prove the existence of God and to elaborate on the perfection of His nature. The proofs that he provides for the existence and perfection of God are thorough and irrefutable. He elaborates on the Expression of God as the source of all created existence. But even though he establishes that, in a strictly logical sense, we cannot apply predicates to God, he nevertheless goes on espouse the Christian doctrine of the Trinity. He is careful to point out that this latter assertion is not a proof, but is rather the most reasonable predicate that can be applied to God.

A Case of Ipt

A Case of IPT 1. How and where atomic fare 18 platelets produced in the dust? Platelets atomic number 18 produced in the bone mall from very large bone meaning cells called megakaryocytes. As megakaryocytes develop into giant cells, they bear up under a go of fragmentation that runs in the release of over 1,000 platelets per megakaryocyte. 2. Describe the economic consumption played by platelets in hemostasis. Platelets verify the endothelial surface. Loss of circulating platelets cursorily results in changes in the endothelial cells of the capillaries.These changes instance intravascular material to leak into the capillary bed. Platelets initially arrest bleeding in part blood vessels. Platelets provide phospholipids, which acts as the catalytic surface for initiation of the coagulation process that played by platelets in hemostasis. 3. pin down thrombocytopenia and list the more prevalent causes of this condition. Thrombocytopenia is a blood malady characterized by an ab generally wiped out(p) occur of platelets in the bloodstream.Abnormal reductions in the number of platelets are caused when abnormalities occur in any of the pursual three processes decreased platelet production by the bone marrow change magnitude trapping of platelets by the spleen or a more rapid than normal destruction of platelets. People with this condition soft bruise and can have episodes of senseless bleeding. 4. What are the potential consequences of a low platelet count? Your blood would non clot as well in the event of an injury, and you could bleed to death without medical intervention. . What drugs have been associated with the development of thrombocytopenia? around of the drugs associated with the development of Thrombocytopenia are Sulfonylurea drugs, Benzodiazepines deal Diazepam and Anti-epileptic drugs like Carbamazepine. 6. How is thrombocytopenia do by in individuals diagnosed with the condition? The type of word you get would depend on the har d knocks of the case, but some of the possible treatments are blood or platelet transfusions, steroids, immunoglobulin, and a splenectomy. . How might removal of the spleen (splenectomy) result in an increase in the number of circulating platelets? The spleen is supposed to polish off antibodies from RBCs, so without the production of antibodies, the number of platelets should increase. 8. What is idiopathic Thrombocytopenic Purpura (ITP)? ITP is a bleeding upset where blood doesnt clot as well as it should due to a low number of platelets. Source guinea pig Center for Case Study tenet in Science