A Competitive Audit of Nestles Milo Essay examples -- Business Manage

A agonistical audit of Nestles MiloI plan to produce a SWOT analysis, PEST analysis and a CompetitiveAudit on Milo. This is because Im going to need to produce a goodanalysis on the market place, if I intend to create the outstrip marketingstrategy. This is important because there ar a range of optionsavail able-bodied when creating a marketing strategy. Without these analyticalprocesses I will not be able to identify, which strategy isappropriate.I am going to produce a SWOT analysis to find out how effective Milois operating and what internal factors whitethorn influence its success. ASWOT analysis analyses the internal factors that may influence thesuccess of a business. The initials SWOT stand forStrengthsWeaknessesOpportunitiesThreatsStrengths and Weaknesses are internal factors within the fancy ofthe organisation. Opportunities and Threats are outside the control ofthe organisation. For example, products offered by competitors, ormarket forces such as seasonal fluctuation s in demand. It enables anorganisation to plan future activities by considering a number ofquestions such as* What are our Strengths? How can we build on them to ensure that we offer a better product than our competitors?* What are our Weaknesses? How can we freeze off them?* What are our Opportunities? How are we going to use them to attract new customers or increase the number of products that existing customers buy?* What are our Threats? How are we going to denigrate them so that they do not affect sales of our products?Here are the advantages and disadvantages of using a SWOT analysisAdvantages* determine strengths (value for money)* Identified opportunities for marketing* Identified weaknesses (problems to be addressed)* Identified threats* Structure for analysisDisadvantages* May contain biases (If based whole strategy on SWOT information without considering validity of using other(a) marketing tools could cause strategy to fail)* Results/Importance/Consequences nee d to be communicated to everyone in company to make it successful not just more paperwork* Prone to mankind error* Focus could become too diverse and loose main objectivesHere is a SWOT analysis on MiloStrengths* Only coffee tree energy drink* Unique selling point* Big sales in other countries* Part of Nestle (reputation) funds available for relaunch* ... ...ship and adverts in Australia* publicise on TV, bill boards etc* Sponsorships for large sports events* Last sponsor was the Rugby World Cup* Buy one plump on free* 25% pleonastic free etc* Boosts performance makes athletes go 25% longer* Advertisements on T.V, internet websites, bill boards, magazines, etc.To conclude all three process (SWOT, PEST and Competitive Audit) haveaffected my strategy and marketing decisions. The SWOT analysis hashelp me to acknowledge and comprehend my weaknesses, which will be abenefit because now I know my weaknesses all I need now is search fora way to eliminate them. The PEST analysis has drawn my awareness tothe external forces that may have an influence on the product (Milo).Therefore, when making marketing decisions the factors found will betaking into consideration. The competitive Audit has showed me whereMilos competitors are (what level they are on) which is also abenefit because I can see what Im up against, what I have to do toget ahead and whether Im disadvantaged in anyway. This is veryimportant in the competitive environment because as a competitor, youcannot allow rivals to gain advantages in any form or way.

Grapes of Wrath :: Essays Papers

Grapes of Wrath4In John Steinbacks masterpiece novel, The Grapes of Wrath, the novelist uses Ma as the loving, caring, and physical rachis of the family. She is the prime example of the novels theme in order for survival to be successful, people must join together and form a we environment as oppose to an I environment. Her strength that she instills throughout the novel, her leadership role that she has to help keep the family together, and her love she nourishes to her family shows the readers the true meaning of Ma as Steinback expresses her. Her outstanding characteristic is the essential need for the familys unity.As the emotional and physical backbone of the Joad family, Ma demonstrates her leadership skills throughout the journey to California. There were some situations in the story, in which, the family began to drift apart and Ma would shift to a position of active leadership. Ironically, the father is usually the head of the family, but as the long time continue in the long journey to California, Ma develops into the role of the father. Some situations in which Ma shows her leadership role is when they are camped at the Colorado River, she wields a skillet when confronting an officer who orders the family to leave. Mas face blackened with anger. She got slowly to her feet. She stooped to the utensil box and picked out the iron skillet. Another situation, where Mas control is used, is when they are traveling and Rose of Sharon talks about living with Connie in a town. Well, we talked all about it, me an Connie. Ma, we wanna live in a town. After hearing her story, Ma became in a state of shock, proclaiming We don want you to go way from us. It aint good for folks to queer up. Ma demonstrates her leadership and love by telling Rose of Sharon that she should stay with the family and not go off with Connie and begin a new life. Although Ma is seen as a leader, it does not mean she is motivated to be one. Her primary desire is to conti nue nurturing the family and keeping it together. Twenty families became one family, the group was welded to one thing.Mas primary responsibility is to take care of her family and to provide them food, upraise, support, and love.

Lord Of The Flies: Summary :: essays research papers

Lord of the Flies SummaryBy Wiliam GoldingMain Character DescriptionPiggy A large kid, one of the older ones. He was made fun of and teased abouthis weight and it drove him crazy. He met Ralph prototypal. Piggy wore glasses, whichlater proved vital for fire making. The best way to lease to Piggy was to takeaway his specs because without them, he couldnt see a foot away from anything.He is later killed in the book. He falls fourty feet onto self-coloured rock and hishead splits open.Ralph Ralph is chief of the concourse on the very first day. He was voted above mother fucker and his small band of kids. Ralph is one of the oldest. He first meetsPiggy and was the original founder of the Conch Horn. Ralph comes up with manyuseful ideas during the novel, like the shelters on the beach. He is huntedright before they are rescued.Jack Has his proclaim band of kids that he later names, his hunters. In thegroup, they are responsible for the hunting of the pigs of the island to bringin me at. Otherwise, the only thing they had to eat was the fruit of the island.Later on in the novel, Jack leaves the group of kids to be on his own.Simon Quiet, out-spoken by everyone, Simon is one of the hardest-working ofthem all. He helps Ralph with the shelters and the little ones with fruit. He islater killed in the novel.surface-to-air missile n Eric Sam and Eric are twins. They help in various problems during thenovel and survive until the end of the novel. Neither of them play a vital rolein the novel.Chapter SummaryChapter 1- In the first chapter, the time is right after the plane has wreckedand they all wake up from the crash. Ralph and Piggy meet each other, walkaround and before long look for other people on the plane. Ralph soon finds the Conchshell and uses it like a horn to beacon the others. The survivors eventualy findthemselves together in a group Ralph, Piggy, Jack and his hunters, Sam n Ericand Simon included. They vote Ralph the chief of the group, make a few rules (like, whoever has the Conch Shell has the right to speak) and designate Jackand his band as the groups hunters. Ralph, Simon and Jack explore the islandand climb its pink mountain to see if the place they were at is trully anisland. They find it is.Chapter 2- An idea is formed for the group.

Nostradamus Essay -- Essays Papers

NostradamusBiography The following is a biography of Michel de Nostredame, it is a infusion from Erika Cheetham, The Prophecies of Nostradamus. ChildhoodMichel de Nostradame, more commonly known as Nostradamus, was born on 14th December 1503, in St. Remy de Provence. His parents were of simple lineage from around Avignon. Nostradamus was the oldest son, and had four brothers of the set-back three we know little the youngest, Jean, became Procureur of the Parliament of the Provence. EducationNostradamus great intellect became apparent while he was mollify very young, and his education was put into the give of his grandfather, Jean, who taught him the rudiments of Latin, Greek, Hebrew, Mathematics and Astrology. When his grandfather died, Nostradamus was sent to Avignon to study. He already showed a great interest in astrology and it became common talk among his fellow students. He upheld the Copernican theory that the world was round and circled around the sun more than 100 years before Galileo was prosecuted for the same belief. ConversionSince it was the age of the Inquisition and the family were reborn from Judaism to the Catholic faith by the time Nostradamus was nine years old, his parents were quite worried, because as ex-Jews they were more vulnerable than most. So they sent him of to study medicine at Montpellier in 1522. Nostradamus obtained his bachelors degree after three years, with apparent ease, and once he had his license to practise medicine he decided to go out into the countryside and service of process the many victims of the plague. After nearly four years he returned to Montpellier to complete his doctorate and re-enrolled on 23rd October 1529. Nostradamus had some trouble in explaining his unorthodox remedies and treatments he used in the countryside. Nevertheless his learning and ability could not be denied and he obtained his doctorate. He remained teaching at Montpellier for a year but by this time his new theories, for instance h is refusal to bleed patients, were causing trouble and he set off upon another spate of wandering. MarriedWhile practising in Toulouse he received a letter from Julius-Cesar Scaliger, the philosopher considered second only to Erasmus throughout Europe. Apparently Nostradamus reply so pleased Scaliger that he invited him to stay at his home in Agen. This life suited Nostradamu... ...avelling she came to Salon and visited Nostradamus. They dined and Catherine gave Nostradamus the title of Physician in Ordinary, which carried with it a salary and other benefits. WillBut by now the gout from which Nostradamus suffered was routine to dropsy and he, the doctor, realized that his end was near. He made his will on 17th June 1566 and left the large sum, for those days, of 3444 crowns over and above his other possessions. On foremost July he sent for the local priest to give him the last rites, and when Chavigny took leave of him that night, he told him that he would not see him alive again . As he himself had predicted, his luggage compartment was found the next morning. MemoryHe was burried upright in one of the walls of the Church of the Cordeliers at Salon, and his wife Anne erected a splendid marble plaque to his memory. Nostradamus big(a) was opened by superstitious soldiers during the Revolution but his remains were reburied in the other church at Salon, the Church of St. Laurent, where his grave and portrait can still be seen. BibliographyThe following is a biography of Michel de Nostredame, it is a excerpt from Erika Cheetham, The Prophecies of Nostradamus.

The Townshend Act and Protest of the Colonists :: American America History

The Townshend Act and Protest of the Colonists The Townshend Acts repeal of the Stamp Act left Britains financialproblems unresolved. Parliament had not given up the right wing to tax thecolonies and in 1767, at the urging of chancellor of the Exchequer CharlesTownshend, it passed the Townshend Acts, which imposed taxes on lead,glass, tea, paint, and paper that Americans imported from Britain. In aneffort to strengthen its own empowerment and the power of royal colonialofficials, Parliament, at Townshends request, also created the AmericanBoard of Customs Commissioners whose members would strictly enforce theNavigation Acts. Revenue raised by the rude(a) tariffs would be used to freeroyal officials from financial dependence on colonial assemblies, thusfurther encroaching on colonial autonomy. Once again the colonistsprotested vigorously.In December 1767, John Dickinson, a Philadelphia lawyer, published 12popular essays that reiterated the colonists denial of Parliaments rightto t ax them and warned of a conspiracy by a baby British ministry toenslave Americans. The Sons of Liberty organized protests against customsofficials, merchants entered into nonimportation agreements, and theDaughters of Liberty advocated the nonconsumption of products, such as tea,taxed by the Townshend Acts. The Massachusetts legislature sent the othercolonies a vizor letter condemning the Townshend Acts and calling for aunited American resistance. British officials then ordered the dissolutionof the Massachusetts General Court if it failed to withdraw its postingletter the court refused, by a vote of 92 to 17, and was dismissed. Theother colonial assemblies, initially reluctant to protest the acts, nowdefiantly signed the circular letter, outraged at British interferencewith a colonial legislature.In other ways, British actions again unitedAmerican protest. The Board of Customs Commissioners extorted money fromcolonial merchants and usedflimsy excuses to justify seizing American vessels. These actions heightened tensions, which exploded on June 21,1768, when customs officials seized Boston merchant John Hancocks sloopLiberty. Thousands of Bostonians debauched, threatening the customscommissioners lives and forcing them to flee the city. When news of theLiberty riot reached London, four regiments of British army troops-some4,000 soldiers-were ordered to Boston to protect the commissioners. Thecontempt of British troops for the colonists, combined with the soldiersmoonlighting activities that deprived Boston laborers of jobs, inevitablyled to violence.In March 1770 a riot occurred between British troops and Boston citizens,who jeered and taunted the soldiers. The troops fired, killing five people.The so-called Boston Massacre aroused slap-up colonial resentment. Thisanger was soon increased by further parliamentary legislation. Bowing tocolonial economic boycotts, Parliament, guided by the new prime minister, master key Frederick North, repealed the Townshen d Acts in 1770 but retained the

The Townshend Act and Protest of the Colonists :: American America History

The Townshend Act and Protest of the Colonists The Townshend Acts repeal of the Stamp Act left Britains fiscalproblems unresolved. Parliament had not given up the right to impose thecolonies and in 1767, at the urging of chancellor of the Exchequer CharlesTownshend, it passed the Townshend Acts, which imposed taxes on lead,glass, tea, paint, and paper that Americans merchandise from Britain. In aneffort to strengthen its own authority and the power of royal colonialofficials, Parliament, at Townshends request, also created the AmericanBoard of Customs Commissioners whose members would strictly put on theNavigation Acts. Revenue raised by the new tariffs would be used to freeroyal officials from financial dependence on colonial assemblies, thus get along encroaching on colonial autonomy. Once again the colonistsprotested vigorously.In December 1767, John Dickinson, a Philadelphia lawyer, published 12popular essays that reiterated the colonists denial of Parliaments rightto tax them and warned of a conspiracy by a corrupt British ministry toenslave Americans. The Sons of Liberty organized protests against customsofficials, merchants entered into nonimportation agreements, and theDaughters of Liberty advocated the nonconsumption of products, such as tea,taxed by the Townshend Acts. The mama legislature sent the othercolonies a circular letter condemning the Townshend Acts and calling for a unite American resistance. British officials then ordered the prodigalityof the Massachusetts General Court if it failed to withdraw its circularletter the court refused, by a vote of 92 to 17, and was dismissed. Theother colonial assemblies, initially antipathetic to protest the acts, nowdefiantly signed the circular letter, outraged at British interferencewith a colonial legislature.In other ways, British actions again unitedAmerican protest. The Board of Customs Commissioners extorted money fromcolonial merchants and usedflimsy excuses to justify seizing Americanvessels . These actions heightened tensions, which exploded on June 21,1768, when customs officials seized Boston merchant John Hancocks sloopLiberty. Thousands of Bostonians rioted, baneful the customscommissioners lives and forcing them to flee the city. When news of theLiberty riot reached London, four regiments of British army troops-some4,000 soldiers-were ordered to Boston to protect the commissioners. Thecontempt of British troops for the colonists, combine with the soldiersmoonlighting activities that deprived Boston laborers of jobs, inevitablyled to violence.In March 1770 a riot occurred between British troops and Boston citizens,who jeered and taunted the soldiers. The troops fired, killing atomic number 23 people.The so-called Boston Massacre aroused great colonial resentment. Thisanger was soon increased by further parliamentary legislation. Bowing tocolonial stinting boycotts, Parliament, guided by the new prime minister,Lord Frederick North, repealed the Townshend Acts in 1770 but retained the